About
Built from the work.
Not from theory about it.
Most outreach tools are built by people who have never had to answer to a client for a bad reply rate. FloScale was built by people who did, every week, since 2016.
Jan Rautenbach
Founder, FloScale & Kvell
FloScale came out of an agency, not a whiteboard
Jan Rautenbach built FloScale out of his own agency. Since 2016, Kvell has run LinkedIn and email outreach for B2B clients across Australia, the United Kingdom, and the United States. FloScale is that delivery turned into software.
That order matters. The intelligent ICP qualification exists because Sales Navigator kept handing the team “CEOs” who turned out to be middle managers with a side project. The multichannel sequencing exists because a single channel stopped being enough years ago. The content engine exists because writing every message by hand does not scale past a handful of clients.
He has been building technology businesses since 1980, from an ERP system used by manufacturers and retailers across South Africa to a national IT education franchise. FloScale is shaped by the work itself, not by theory about it.
“Most businesses don’t have a lead problem. They have a lead follow-up problem.”
Track record
Building since 1980
Systems, from the ground up
An ERP system used by manufacturers and retailers across South Africa. A national IT education franchise. Technology businesses built, shipped and run, long before software ate sales.
Kvell, the agency
Running LinkedIn and email outreach for B2B clients across Australia, the United Kingdom, and the United States. Thousands of real sequences, real replies and real objections. That is the raw material FloScale is made of.
FloScale, the platform
The agency's delivery, turned into software. Every qualification rule, sequencing decision, and content pattern in FloScale earned its place by working for a paying client first.
Want the agency’s playbook as software?
FloScale is in private beta. Join the waitlist, or have us run it for you.